Every day I hear references to someone who has poor Self Esteem or parents who are so frightened that they will harm their child’s self esteem if they discipline their child: I realize that most people don’t understand the process that creates self esteem within the individual.
When a person accomplishes the “hard things”; the hard to achieve goals; they overcome their previous limitations, they create inner strength and good self esteem. You create self-esteem from what you do and who you are not by face-lifts, botox or bragging. Inner discipline is an aspect of a healthy self-esteem.

“ A Life spent making mistakes is not only more honorable, but more useful than a Life spent doing nothing” - George Bernard Shaw 1856-1950.

I have listened to Talk Radio consistently since the early 1980’s and the Los Angeles market has become more and more conservative, partly because mega corporations have bought the larger stations. There’s nothing wrong with that in itself, but the moderate, thinking Talk Show Hosts have been replaced with the “Independents” who reveal their “true colors” when you listen to them.

I’m a Centrist, someone who believes in balanced policies, moderate in nature, holistic in perspective, which is fair for all peoples—business and wage earners.

There is hypocrisy of enormous proportions. Americans need to become informed then by our current crop of Radio Hosts

ARE YOU ABLE TO JUGGLE ALL THE TASKS OF AN ORGANIZATION, EVEN IF YOU ARE 1 PERSON? You need to be able to handle all of the following things:

Long Range Planning
Organizational details
Marketing
Advertising
Financial systems
Interviewing personnel

Owning a Small Business can be an exciting, challenging, and rewarding experience, however, it is a different world than the work world you’ve known.

• Your employer downsized -your position was outsourced?
• Tired of taking orders?
• Disenchanted with making money for someone else?
• Frustrated by having your ideas ignored, or worse, having someone else   take credit for the best of them?
• Getting no satisfaction from your job?
• Feeling that your future is in someone else’s hands?

I’m sure that most of you have read in business articles that a person considering business ownership should have 6 months of savings for personal expenses before they go into business.

Faulty Thinking: The person who still thinks of him/herself as “The worker” ignores that and thinks that they can use the “profit” to pay their bills.

Realty: Every new business is a start-up. Start-up business’ are infants. Can you imagine an infant capable of supporting an adult and adult needs? You can see that would be impossible. Profit in the first year is an illusion. Any “profit” needs to be kept in the business, otherwise the business cannot grow. If the business cannot grow–the business dies.

As a business person, your thinking has to change and your viewpoint needs to look at the situation as if you were above the “tree top”, not from “ground level”. The employee needs only to look at the job and their personal life. When you are a business owner, you have “the business”. That is more than your job.

Many of the new business owners come to business ownership for the wrong reasons and they are the people that NEVER should be in business for themselves. ALL THEY KNOW IS THEIR TECHNICAL AREA AND THEY DON’T WANT TO LEARN ANYTHING MORE.

Businesses are not falling by the failure way-side because of tax issues, they are failing because the business owner doesn’t REALLY know how to run the business and what he/she should be looking at.

Even before the business opening, there are serious mistakes that lead to failure.

In 1996 I traveled across this country and Hawaii, with the Business Expo. Business Expos are Trade Shows where each 10 x 10 booth is sold by the promoter to companies who are charging substantial amounts of money to sell businesses .

Some of the businesses are MLM (Multi Level Marketing), Franchises, Home-Based, etc. I was doing lectures and workshops related to Own A Successful Business. Except, for the SBA or another governmental agency, I was the only one at some of these shows that was not selling a business.

At each city the scene was the same. The doors opened ; the people poured into the Show and  inevidently, the Exhibitor that received the most  people was the booth that had Balloons high in the rafters. They were just balloons, the kind you see at an amusement park, however, this was a Business Expo-not a Carnival. That  Marketing stategy tells you about the people looking at Business Ownership.

Certain types of ventures “hawked”-NO SELLING-NO INVENTORY-CASH BUSINESS-PART TIME- HOME-BASED BUSINESS-HUGE PROFITS!

Let’s get real , Folks, there is not a business or profession that can succeed if it does not sell–on some level.

Every presentation a person does is a form of selling. When you are interviewed for a position, you are selling yourself.

Home-Based Businesses have another set of possible problems . People who want something for themselves and have little money think that a Home-Based Business is the answer. For some it is, however, certain businesses are at a disadvantage when they are Home-based. They might need the kind of visibility that is lacking when a business is run from the home.

Again, this is another example of the “hype” that promoters are hawking to attract the typical new business owner.

The majority are employees who are  retiring and want to start a business; someone who lost their job, or someone who is frustrated working for someone else.

The next segment are people who cannot get a job or they are new to this country. All in all, these people did not know anything about business. They were “lemmings”, attracted to the glitz, many who could least afford it, buying losing propositions.

This book is not an expose’ of the Accounting Profession as much as  it is designed to be a wake-up call to those who want to succeed in Business.